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New Packaging Idea For Existing Product

Patents & Trademarks Discussion Forum

New Packaging Idea For Existing Product

Postby Gogarty » Sat Nov 19, 2016 8:29 am

I have a more convenient and efficient packaging idea for an existing product on shelves that I think all manufacturers of this product will be very interested in(now this packaging is already in use for other products in a totally different industry). I don't know how to pursue this.....whether it's something that can be patented or licensed, pitch the packaging idea to the companies that already produce this product or create my personal brand of this product using new packaging. PLEASE ADVISE!! Thanks so much!
Gogarty
 
Posts: 40
Joined: Mon Feb 03, 2014 12:25 am

New Packaging Idea For Existing Product

Postby Hai » Tue Nov 22, 2016 7:44 am

Hi Amy, You wrote: 1. I have a more convenient and efficient packaging idea for an existing product on shelves that I think all manufacturers of this product will be very interested in(now this packaging is already in use for other products in a totally different industry). a) Convenient and Effectient are all good but how about Econimically viable? That's a key driver. The industry may have a standard for how whatever the product should sit or hang on retailer shelves too. 2. I don't know how to pursue this.....whether it's something that can be patented or licensed, pitch the packaging idea to the companies that already produce this product or create my personal brand of this product using new packaging. a) It possibly may be patentable but whether it would be economically viable for you to do that before you've researched the market(s) you'd like to introduce it to, is another question.

b) It's also possible you may be able to license it - likely it should have some form of protection wrapped around it.

c) I suppose anything is possible re creating your own brand. You need to start a major market research project. Regards,

Penny  
Hai
 
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Joined: Fri Jan 10, 2014 7:06 am

New Packaging Idea For Existing Product

Postby Dakotah » Wed Nov 23, 2016 6:16 pm

I have a more convenient and efficient packaging idea for an existing product on shelves that I think all manufacturers of this product will be very interested in(now this packaging is already in use for other products in a totally different industry). I don't know how to pursue this.....whether it's something that can be patented or licensed, pitch the packaging idea to the companies that already produce this product or create my personal brand of this product using new packaging. PLEASE ADVISE!! Thanks so much!
Dakotah
 
Posts: 40
Joined: Fri Jan 10, 2014 8:19 am


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